Custom Jewelry Makers in India: A Heritage of Tholia Family

Custom Jewelry Makers in India: A Heritage of Tholia Family

The Tholia Family – Jewelry Heritage

  • The Tholia family is a long-standing jewellery family in Jaipur. Their roots are very old: over 150 years of craftsmanship, especially in designing and manufacturing jewellery. Wonder Years by Saloni Tholia acknowledges belonging to a family of jewellers for 150 years. (Wonder Years)
  • A notable family ancestor is Seth Banji Lal Tholia, who appears in several historical references. He was born in Jaipur and started in jewellery early (at age ~13) and became prominent in gem export and jewellery trade. (encyclopediaofjainism.com)
  • The Tholias were historically significant: state jewellers for princely states (Jaipur, Bikaner, Jodhpur etc.), involved in gemstone trade, and had influence among gem export and social circles. Seth Banji Lal Tholia’s philanthropic efforts are also known. (encyclopediaofjainism.com)

So Saloni Tholia comes from a family with deep legacy in jewellery design/manufacture and business. That heritage gives credibility, access to craftsmanship / artisan networks, and design tradition.

Wonder Years by Saloni Tholia – Origins & How Saloni Entered the Business

  • Founder & background: Saloni Tholia is a chartered accountant and lawyer by training, who turned jeweller. She founded Wonder Years in 2019. (Wonder Years)
  • Vision & mission: To create child-centric jewellery for kids — combining playful designs, safe materials, adjustable sizing — to bring joy, imagination, and self-expression for kids. The brand emphasizes pieces that are age-appropriate, fun, and safe. (Wonder Years)
  • Business base: Headquartered in Jaipur. Although online, it also has presence via boutiques / retailers. The brand sells gold, silver, and steel jewellery for kids. (Wonder Years)

So the path: Saloni, with education in law/accounting, likely helped in the business side; leveraging family heritage for design & craftsmanship; identifies a niche (kids’ jewellery) that combines safety, aesthetics, customisation; builds Wonder Years as a brand in 2019 to serve that space.

Key Features / Unique Selling Points of Wonder Years

  • Child-centric designs: motifs, playful, adjustable size, nostalgic themes. (Wonder Years)
  • Safe materials: hypoallergenic, non-toxic, age-appropriate. (Wonder Years)
  • Editions across metals: gold jewellery, silver jewellery, stainless steel jewellery, fine jewellery. (Wonder Years)
  • Customization: personalized options. (Wonder Years)
  • Boutique & online presence: both. Also shows storefronts in Jaipur (Justdial listing). (Justdial)

Some Product Links from Wonder Years

Here are examples of actual products from the Wonder Years site, that show her design style and price range:

A Short Biographical Narrative

Saloni Tholia, born into the Tholia family of Jaipur — which has been in jewellery for 150 years, with ancestors like Seth Banji Lal Tholia who were prominent traders and artisans — pursued a professional education (accounting & law). Despite that, she was drawn to the family craft and to childhood imagination, seeing that jewellery for kids is underserved in terms of safety + design + whimsy. In 2019 she founded Wonder Years to fill that gap: making pieces that are both fun for kids and responsible for parents. She leverages family artisan networks, craftsmanship traditions, ethical materials, and modern retail/online marketing to build a brand that is personal, trustworthy, and niche.

 

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